Companies who understand what the customer journey is and focus on perfecting each stage within the journey are the ones who rise above their competitors. At the end of the day, your business is nothing without your customers so one of the most important factors of your business should be on dissecting and perfecting the customer experience from the first interaction and onward.
The customer journey is a snapshot of the entire customer experience starting from the customer’s first interaction with your company and brand and everything interaction thereafter.
Every customer goes through a journey before ultimately making a purchase.67% of the buyer’s journey is now completed digitally.
The first stage of every customer’s journey is the Awareness Stage where they realize they either have a problem or a need and the first impulsive action is to go online to search for information.
Having a website will position your business to be one of the first points of contact with your potential customers.
Your website is your funnel!