Benefit 1 – Branding
Websites are a silent sales person and are available at all times. Your brand is avaliable at the touch of a button or the click of a link, no downtime.
Benefit 2 – Updates
Your website is the perfect medium to keep your customers and audience informed of you, your company, your products and services.
If something changes, websites are quick to update and keep relative.
Benefit 3 – Marketing
Websites are a great place to speak to your customers, gather information from your customers, and inform your customers of what is happening.
A website is also the best place to have all your marketing activities culminate.
Benefit 4 – Cost effective
Having a website is one of the most cost effective methods of customer attraction and retention.
Running adverts on TV or in a magazine, on the radio or on a bill board and in the newspaper are all expensive forms of customer acquisition.
They are also short lived and often forgotten very quickly.
Benefit 5 – Validation
Having a website, to many consumers is a form of recommendation in it self, it reflects positively on the company. It is a source of comfort for consumers to know the company has substance.